INDUSTRY FACTS
Average annual sales per location for radio, television, & other electronics stores is 1,568,710 in the Savannah, GA Market.
Market Sales Potential
TOP PRODUCT SUPPLIERS Top 5 brands for all TVs:
1. Sony
2. Samsung
3. Panasonic
4. Toshiba
5. Sharp
Top 5 brands for home DVD players:
1. Sony
2. Toshiba
3. Samsung
4. Phillips
5. Cyberhome
The average U.S. household has 2.8 televisions, while 87% have a DVD player.
Thirty-one percent of U.S. households have digital cable, while 61% have wired cable hookups.
CONSUMER FACTS
-Baby Boomers are the chief consumers of electronic gadgets. The Industry Standard reports that this group has household incomes of more than $75,000 and are college educated.
-Consumers who purchase DTVs (digital televisions) are the same group of consumers who purchase multimedia home PC systems.
-These consumers are middle to upper income, well-educated suburban professionals.
-Americans over the age of 45 comprise the largest TV viewing audience.
-The average owner of a HDTV is 43.4 years old.
Breakout of the Market by Age Group:
18-24 years old - 7.9% (head of household)
25-34 - 21.2%
35-44 - 25.1%
45-54% - 23.2%
55-64 - 14.0%
65-74 - 5.9%
75+ - 2.6%
Breakout of the Market by Age Group:
Under $20,000 - 12.2%
$20,000-$29,999 - 8.6%
$30,000-$39,999 - 9.6%
$40,000-$49,999 - 9.5%
$50,000-$74,999 - 20.3%
$75,000-$99,999 - 14.0%
$100,000+ - 25.9%
TOP FACTORS CONSIDERED BY GENDER WHEN PURCHASING AN HDTV
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