INDUSTRY FACTS
Peak Sales/Months
Consumer Spending
-Online retail sales in 2007 totaled $175 billion, a 21% increase over $144.6 billion in 2006.
-Outside of travel, industry experts project that in the next few years, growth will average 9%.
-In 2008, Apparel is expected to account for $26.6 billion, followed by computers ($23.9 billion), and automobiles ($19.3 billion.).
TOP PRODUCT CATEGORIES:
Computer software/hardware 41%
Travel services 29%
Computer peripherals 24%
Books 21%
Music/video 17%
Event tickets (excluding movies) 15%
Consumer electronics 14%
Office supplies 11%
Toys/video games 16%
Baby products 15%
Gift cards/certificates 15%
CONSUMER FACTS
For B2B buyers, one a scale of 1-6, here are the top influences as they research and purchase products and services:
Vendor websites 5.5
Word of mouth (WOM) colleague 5.5
Search engines 5.1
Distributor websites 5.1
Word of mouth 4.9
Trade publications 4.6
Trade shows 4.6
According to a DoubleClick Performics survey, web shoppers have the following characteristics:
Browse multiple online stores before purchase 71%
Use comparison engines to research products 42%
Loyal to store with good price, service and product selection 48%
Join frequent buyer programs 70%
Feel discounts are the most important feature of frequent buyer programs 53%
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