INDUSTRY FACTS
-U.S. retail sales of toys generated $22.1 billion in 2007
-Eighty-eight percent of homes without children bought a toy, spending an average of $113 during 2007.
-Leading retailers of toys include WalMart, Target, Toys ‘R Us, and KB Toys.
-The keys to success include predicting which toys will be in demand each year and launching marketing programs that attract consumers regularly.
-The months of August, November, and December account for 1/3 of annual sales for the typical toy, book, music and hobby retailer.
Peak Sales/Months
Top Product Categories
Market Sales Potential
CONSUMER FACTS
-The toy market targets consumers up to age 12 as well as parents and grandparents.
-An additional market is the professional buyer such as local hospitals, doctor's offices and schools.
-Most customers are drawn from a 10 mile radius
-84% of boys and 69% of girls enjoy toys with technology.
Toy characteristics deemed important to 8 to 12 year olds:
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