ABL Focus: Home Improvement - Kitchen & Bath Remodeling

By: ABL Weekly Focus | WSAV-TV
Published: March 11, 2009

INDUSTRY FACTS

-The average amount spent on a major kitchen-remodeling job in the U.S. is $42,660 for a mid-range update; an upscale designer makeover averaged $75,206, according to Remodeling Magazine. (Source: www.smartmoney.com)
-Kitchens are the most remodeled room in the house, followed closely by the bathroom. In fact, consumers spend about $4.8 billion each year on bathroom remodeling projects and accessories. (Source: www.doityourself.com)
-October is National Kitchen & Bath Month.
Kitchens and baths are the most popular remodel projects and add more value to a home than any other project.

CONSUMER FACTS
Information based on the results of individuals planning kitchen and/or bathroom renovations in the Savannah DMA

Demographics

Nearly 38,000 HHs are interested in remodeling their kitchen or bathroom.

Individuals planning renovations have lived in their home an average of 14 years.

Miles willing to travel to purchase home improvement items:

1-10 miles 24%
11-20 miles 24%
21-30 miles 14%
31-40 miles 7%
41+ miles 31%

Media

Media Most Used:
Watched Television 90%
Listened to the Radio 78.8%
Used the Internet 75%
Newspaper(Printed) 72.5%

Respondents reported to tune in to the following WSAV Programming:

Jeopardy 7:30p 32.5%
Wheel of Fortune 7p 30.0%
News 3 6p 25.0%
Oprah 4p 23.8%
Dr. Phil 5p 23.8%
Coastal Sunrise 5a 21.3%
Today Show 7a 21.3%
Coastal Sunrise 6a 20.0%
News 3 11p 17.5%
News 3 6p Saturday/Sunday 16.3%
Wheel of Fortune/Jeopardy Saturday 15.0%
Today Show 2 9a 10.0%
Judge Judy/Judge Joe Brown 3p 10.0%
News 3 11p Saturday/Sunday 10.0%
Tonight Show 11:35p 10.0%