"TODAY" KICKS OFF ITS 2009 "TOYOTA CONCERT SERIES ON TODAY"

"TODAY" KICKS OFF ITS 2009 "TOYOTA CONCERT SERIES ON TODAY" WITH A GROUNDBREAKING COMEBACK PERFORMANCE BY NO DOUBT, FRIDAY, MAY 1

The No Doubt Performance Marks the Band's First Concert Together in Five Years Kicking Off Its 2009 Tour

Headliners for the 2009 Concert Series Include Jennifer Hudson, Dave Matthews Band, Jonas Brothers, Taylor Swift, Kings of Leon, Fall Out Boy, Black Eyed Peas, Jason Mraz and Many Special Surprises

NEW YORK – April 2, 2009 - For its 14th consecutive year, NBC's "Today" is bringing together the biggest, boldest names in music to rock the Plaza. This year's "Toyota Concert Series on Today" kicks off with a special comeback performance by Grammy Award-winning rock band No Doubt, Friday, May 1. No Doubt has been on a multi-year hiatus, and the innovative band's "Today" performance marks the group's first concert together in five years. The live concert will also mark their first-ever "Today" performance.

The "Toyota Concert Series on Today" continues its tradition of bringing "Today" viewers the hottest hit-making artists in the industry. This year's concert series also features special performances by Dave Matthews Band and Kings of Leon, both bands' first morning television concerts. America's favorite morning program will also feature surprise guest performers throughout the series.

Following is a list of concerts scheduled to date. All concerts are Friday performances.

MAY

1 No Doubt
8 New Kids On The Block & Special Guest
15 Jennifer Hudson
22 Fall Out Boy
29 Taylor Swift

JUNE

5 The Dave Matthews Band
12 Black Eyed Peas
19 Jonas Brothers
26 The Fray

JULY

3 Rob Thomas
10 Rascal Flatts
17 The All American Rejects
24 Katy Perry
31 Kings of Leon

AUGUST

7 Jason Mraz
14 Flo Rida
21 Natasha Bedingfield
28 TBA

Additional performances will be announced throughout the season.

Fans and visitors are encouraged to join us on the plaza for the live performances. Viewing is on a first-come, first-served basis outside "Today's" Window on the World Studio, located at 49th Street and Rockefeller Plaza in New York City.

Jim Bell is the executive producer of "Today" (Monday-Friday, 7-10 a.m.). Melissa Lonner is the senior producer responsible for the "Toyota Concert Series on Today."

Toyota partners with NBC's "Today" show for the seventh consecutive year. Toyota established operations in the United States in 1957 and currently operates ten manufacturing plants. There are more than 1,400 Toyota, Lexus and Scion dealerships in the U.S. that sell more than 2.2 million vehicles a year. Toyota directly employs over 34,000 in the U.S. and its investment here is currently valued at more than $17 billion, including sales and manufacturing operations, research and development, financial services and design.