Reporter Jim Cline visited the factory where one of the most popular sweet treats is made.
They've got a huge, huge franchise on Valentine's Day; as a matter of fact it's the top non-chocolate candy on Valentine's Day.
IT'S THE CANDY WITH THE LITTLE ICONIC EXPRESSION ... AND THEY USE ABOUT 80 COMBINATIONS ON A YEARLY BASIS.
They're cute, they're a little bit racy sometimes but not over the top and it's all about having fun with the brand, being romantic and spicing it up.
SOME OF THE EXPRESSIONS GOT BACK TO THE TURN OF THE 20TH CENTURY, BUT IT WASN'T THAT LONG AGO THEY DECIDED TO UPDATE, AND THEY'VE EVEN UPDATED SOME OF THE UPDATES.
We got rid of Fax Me and we're going with Text Me. So we're trying to keep it urrent.
Perhaps you'd like to put your own inscription on a sweetheart. You know what? You can do that.
You have to buy 35-hundred pounds. We can put whatever you want on them.
OF COURSE 35-HUNDRED POUNDS WOULD COST 8-THOUSAND DOLLARS ... BUT THEN...
You could put your name ... you could pass them out to all your friends ... you could do whatever, nothing over the top, but yeah, we'd be happy to do that
for you. Do you have a pen? I'll write you an order right now.
The company's C-E-O says people do use these candies to express themselves.
And because so many couples get engaged the most popular sweetheart could very well be: Marry me.
Email
Facebook
Google
Twitter
Favorites
More
Advertisement