Beer Company To Air One-Second Ad In Super Bowl

While tuning into the big game on Feb. 1, fans will be checking out the football action, talking with friends, filling their plates and watching as companies spend a reported $3 million for 30 seconds of their attention.  Miller High Life is joining the festivities to make sure fans take a one-second timeout for common sense.
   
Miller High Life will debut a one-second television ad during the big game.  The quick ad, which will feature the brand’s popular deliveryman, aims to reinforce High Life’s commitment to brewing a good, honest beer at a tasty price.
   
“Miller High Life is all about high quality and great value, so it wouldn’t make sense for this brand to pay $3 million for a 30-second ad,“ said High Life Senior Brand Manager Kevin Oglesby. “  Just like our consumers, High Life strives to make smart choices.  One second should be plenty of time to remind viewers that Miller High Life is common sense in a bottle.“
   
To build anticipation for the debut of the one-second ad, which will air throughout much of the country through buys with local market NBC affiliates, High Life has launched www.1SecondAd.com.  The website features several of the one-second ads that didn’t make the cut, as well as a 30-second teaser ad that begins airing later this week.  The ads were created by Saatchi & Saatchi, New York.