Sir Richard Branson sure knows how to draw attention.
The entrepreneur was in a "Wonder Woman" outfit at Boston’s Logan Airport Thursday morning.
He was there to promote Virgin America’s new air service from Boston to Los Angeles and San Francisco.
Branson's get-up is to promote Virgin America as a "fun" airline.
"People who fly on virgin I think have an experience they never would have had in the air before, and it's very difficult to talk seriously in this outfit, but I’m trying," said Branson.
Virgin America is based in California, and Branson said it took 18 months to get permission to operate as a U.S. carrier.
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